I’ve been practicing advertising without a license for a while and am currently a creative director at Mischief USA.
As a writer I’ve always been interested in what brands say, but I’ve also enjoyed being able to put behaviors behind those words. For instance, turning Airbnb into a creative platform for brands. Or starting the first legal defense fund for kids. I also like creating platforms brands use long term. In fact, one of the first campaigns I worked on, Pop Tarts is still running.
I probably have a love/hate relationship with advertising. I enjoy creative problem solving but understand people’s avoidance of ads. Because of this, I create and champion work that people hopefully find a teeny-tiny bit worthwhile; work that feels human, has some generosity and even a little audacity. Three qualities I also try to bring to the department.
I've been named one of the top creative directors in the world and one of Adweek's top 50.
One thing people say they like about me: I know when to stop talking.
And as for things I enjoy outside of advertising, those are probably best left unsaid.
One Show One Screen Judge
One Show Young Ones Judge
Advertising & Design Club of Canada Judge
Speaker
Marketing Pulse, Hong Kong
Red Hook Festival, Sao Paolo
Chicago Ideas Week, Chicago