I really do not like looking back. But, for you, I'll do my best.
I was born and raised in Detroit, a city of random fires and arbitrary beatings. It was the perfect primer for a career in advertising.
I’m now a creative director at Leo Burnett, where I’ve crafted campaigns for Brooks Running, Allstate, Firestone, and the Art Institute of Chicago. Most recently I was instrumental in bringing the Van Gogh "Let Yourself In" campaign to life, a category-bending campaign that earned 16 Lions at Cannes.
Before Burnett I’ve worked at agencies in New York and Chicago, including BBH, Y&R, O&M and others, creating work for Axe, Stoli, Miller Lite, Tribeca Film Festival, and Google.
As a writer, I’ve established voices for long-running campaigns including New York & Co.’s, “Just Ask the Locals”, which ran for 7 years. And the Pop Tarts campaign I started has run for 13 years, lifting the brand over the $1 billion mark.
I like giving brands a voice, but more than that, I enjoy helping them  backed up their words with actions, so they can  walk, talk and chew gum, among us humans. For instance, evolving Mayhem from TV spokesperson to a visceral, Reddit-terrorizing menace to society.
I’ve won gold, silver and bronze awards from Cannes, D&AD, and One Show, among others, spanning a wide range of categories including Print, Social, Branded Entertainment, TV and Cyber.  I also have multiple pieces inside MOMA – think they’re in the basement, behind Marcel Duchamp’s weight bench.
In 2016 I was named one of the top 10 creative directors in the world and one of the Adweek’s Top 50.
As for the future, I'm looking forward to many things. Traveling to new places. Reading new books.  I’m also very optimistic about the continued advances in the field of office coffee.  
Pete
773-263-0438

 Experience
2013 – Present CD at Leo Burnett, Chicago
2012 – 2013 Creative Director, Y&R Chicago
2011 – 2012 Freelance BBDO, O&M, CPB, and other acronyms
2008 – 2011 Creative, BBH, New York
2003 – 2008 Senior Writer at Leo Burnett Chicago
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