I really don’t like to look back, but, for you I’ll gut it out.
I was born in Detroit, a city of unpredictable fires and the occasional, random beating. So, yeah, it was the perfect primer for a career in advertising.
Amid the ups and the beat-downs, I’ve established platforms and voices for a number of long running campaigns. New York City’s “Meet The Locals” ran for six years. Pop Tarts ran for 13, and put that brand over the $1 billion mark. I’ve also been privileged to add chapters to other long running, iconic campaigns like Axe and Altoids.
But more than giving brands their voice, I enjoy giving them behaviors. For instance, evolving Mayhem from TV spokesperson to a visceral, Reddit-terrorizing menace to society. Or allowing people to spend the night just like Vincent Van Gogh
I’ve won Grand Prix, along with gold, silver and bronze awards from Cannes, D&AD, and One Show, among others, spanning a wide range of categories including Print, Social, Branded Entertainment, TV and Cyber. I also have multiple pieces inside MOMA – think they’re in the basement, behind Marcel Duchamp’s weight bench.
In 2016 I was named one of the top 10 creative directors in the world and one of the Adweek’s Top 50.
As for the future, I look forward to a lot of things. Traveling to new places. Reading new books. And I’m optimistic about the continued advances in the field of tacos.
2013 – Present CD at Leo Burnett, Chicago
2012 – 2013 Creative Director, Y&R Chicago
2011 – 2012 Freelance BBDO, O&M, CPB, and other acronyms
2008 – 2011 Creative, BBH, New York
2003 – 2008 Senior Writer at Leo Burnett Chicago
Marketing Pulse, Hong Kong
Red Hook Festival Sao Paolo
Chicago Ideas Week, Chicago