I’ve been practicing advertising without a license for a while, though I try to treat every day like it’s my first.
I started as a writer and I enjoy giving brands a voice. But, more than that, I push them to back up their words with action. To behave, like humans. Have an ambition. Have foibles. Be meaningful by being visceral.
After starting at Leo Burnett, I followed a boss to BBH NYC. Working on Axe, New York Tourism and Levis gave me a crash course in craft and strategy. It’s here I started cross-breeding digital and traditional methods.
From BBH, I worked at New York agencies including BBDO, O&M and other acronyms. Eventually I took everything I learned in NYC and brought it back to Chicago with some interesting results.
The Legal Ade campaign I spearheaded got people shaking their fists in outrage over kids getting busted for running lemonade stands. The work revived a classic but stagnant brand and led to laws being changed in states across the US.
I also helped lead Van Gogh BnB, which allowed people, for the first time, to sleep inside a painting. The campaign made the Art Institute of Chicago world-famous and led to the museum’s highest attended exhibition in 15 years.
Thanks to both hard work and good fortune I’ve been able to gather awards of all shapes, colors and species, including having a few pieces in MOMA. I’m guessing they’re behind Marcel Duchamp’s weight bench.
The things I do in my free time are probably best left unsaid.
Marketing Pulse, Hong Kong
Red Hook Festival Sao Paolo
Chicago Ideas Week, Chicago